Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
A system that suggests products, services, or content to users based on their preferences and behavior.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
A statistical measure that quantifies the amount of variation or dispersion of a set of data values.
The ability to recognize, understand, and manage one's own emotions and the emotions of others.
Generative Pre-trained Transformer (GPT) is a type of AI model that uses deep learning to generate human-like text based on given input.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.