Machine Learning
A type of artificial intelligence that enables systems to learn from data and improve over time without being explicitly programmed.
A type of artificial intelligence that enables systems to learn from data and improve over time without being explicitly programmed.
The practice of comparing performance metrics to industry bests or best practices from other companies.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
A set of algorithms, modeled loosely after the human brain, designed to recognize patterns and perform complex tasks.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.