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80/20 Rule
A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.
Aesthetic Theory
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
Anthropomorphism
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Architectural Theory
The study of architectural concepts, including the principles and methodologies used in the design and construction of buildings and structures.
Art Theory
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Brand Extension
The practice of using an established brand name to introduce new products or services.

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