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A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
A tool used in education to help learners organize and structure new information before learning it in detail.
The systematic computational analysis of data or statistics to understand and improve business performance.
The process of identifying unusual patterns or outliers in data that do not conform to expected behavior.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
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