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A methodology for building software-as-a-service apps that emphasizes best practices for development, deployment, and scalability.

A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.

The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.

A problem-solving method that involves asking "why" five times to identify the root cause of a problem.

Characteristics of big data defined as Volume, Velocity, Variety, Veracity, and Value.

A Lean methodology concept identifying seven types of waste in processes to improve efficiency.

A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.

A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.

Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.