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A methodology for building software-as-a-service apps that emphasizes best practices for development, deployment, and scalability.

3-Tiered Architecture is a software design pattern that separates an application into three layers: presentation, logic, and data.

A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.

The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.

A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.

A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.

Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.

The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.

Specific conditions that must be met for a product or feature to be considered complete and satisfactory.